Who is Dan Greiner? Daniel Greiner is the Vice President and Chief Financial Officer of For Your Ease Only, a company led by its inventor, entrepreneur and reality TV star Lori Greiner. He previously worked as a controller at the Bell & Howell Corporation.
An important source of support and inspiration for Lori, he has been with her from the beginning. They met at The Lincoln Park Bar Kincaid’s in Chicago when she was just a young aspiring inventor with impossibly ambitious dreams of success. It was her ingenuity and drive that perfectly combined with Dan’s dedication and pragmatism that made Lori one of the most recognizable faces in the business world. She works from the same agency and deals with the sales, marketing and legal aspects, while managing the functions for shipping, packaging, accounting and inventory. The facts she owns across 120 U.S. and international patents, created and sold more than 400 products and is worth $50 million, are proof of their successful partnership in the workplace and beyond.
The relationship between the ‘warm-blooded shark’ Lori Greiner and her husband Daniel turns the saying ‘behind every successful man is a woman’ on its head. At the beginning of her business career, he quit his job at Bell & Howell Corporation to work for her wife’s young company. He was there to provide support and necessary input when she came up with an intricate plastic box to organize earrings in 1996, her first ever successful invention. She later patented it and struck a deal with J.C. Penney for the holidays. Within two years, the product made her rich.
Dan was an integral part of her growing empire when the QVC network called in 1998. She started hosting the Clever and Unique Creations Show on the shopping channel and earned herself the nickname “The Queen of QVC”. Her incredible rise garnered the attention of the showrunners of the American TV series Shark Tank. She joined the show in 2012 as one of the sharks (investors). To date, Lori has made some of the most profitable investments in the show, including in a company called Scrub Daddy that produces a texture-changing household sponge (it gets stiff in cold water and soft in hot water).
Lori won a bidding war against her fellow sharks Kevin O’Leary and Daymond John and bought 20% of owner Aaron Krause’s equity for $200,000. The total sales of the product line in January 2017 were more than $50 million, making it in fact the most successful product in the show’s history. Besides Lori, Lori made several appearances in the spin-off series ‘Beyond the Tank’.